COMMUNICATIONS & CREATIVE DIRECTOR, OSEGUERA 2020
US CONGRESSIONAL CAMPAIGN
I recently served as Communications & Creative Director for attorney Hector Oseguera's congressional primary campaign. Our campaign was outspent 4-to-1, but through an aggressive content strategy it resulted in the most successful primary election challenge in the history of NJ's 8th Congressional District.
I managed to increase Hector's Twitter followers 10x (to over 20,000) and secure coverage in the New York Times, NPR, Politico, Hot 97, The Intercept, TYT, and many others.
Below are some examples of the creative assets I created for the campaign.
VIDEO CONTENT
Hector's social media videos were designed to be information heavy, yet still quick and easy to film and edit – in order to maximize production.
The creative direction strategically mimicked the familiar feel of a social media news outlet while still uniquely branded as an Oseguera campaign original production. Videos were edited to catch a social media viewer's attention within 3 seconds by focusing on recognizable landmarks, names, and hot-button issues. They were also optimized for sharing, specifically on Instagram.
OFFICIAL CAMPAIGN VIDEO
In collaboration with production company Rebellion NYC, I co-wrote the script and provided video footage for Hector's official campaign video that resulted in 200,000 views across Twitter, Facebook, and Instagram.
GRAPHIC DESIGN
Social media graphics were designed to be punchy, simple, and informative. Facts, figures, and issues were presented in an easily digestible (and shareable) way.
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